12-16-2020, 05:16 PM
So, does the revenue loss not mean much to Sinclair?
I mean Hulu, YTV, etc., were still positive revenue, even if it wasn't as much as Sinclair might want. There is also loss of viewership, which will (in my understanding) affect how much Sinclair can charge advertisers, so there is additional incentive to keep the view numbers up, even if it's secondary on DVR recordings. That will then affect how much Cuban gets for broadcast rights.
Anyway, I just get frustrated because I don't know if it's just a negotiation tactic if there is a permanent split, since there is no real harm until the season starts.
I mean Hulu, YTV, etc., were still positive revenue, even if it wasn't as much as Sinclair might want. There is also loss of viewership, which will (in my understanding) affect how much Sinclair can charge advertisers, so there is additional incentive to keep the view numbers up, even if it's secondary on DVR recordings. That will then affect how much Cuban gets for broadcast rights.
Anyway, I just get frustrated because I don't know if it's just a negotiation tactic if there is a permanent split, since there is no real harm until the season starts.