(10-15-2022, 09:09 PM)audiosway Wrote: Even though Dallas is considered a larger market it's only for the Cowboys. The Mavs are an afterthought.
I waiver on this.
On the one hand, growing up in DFW, sports culture in my household was football and baseball.
On the other hand, I don't think Mark is a great businessman or all that good when it comes to marketing. That's probably a harsh criticism of a billionaire but how he got there initially is really fortunate timing. The Jones family might have a lot of flaws, but they seem to understand the ins and outs of the running a sports franchise, being creative in marketing and building a brand.
Could different ownership propel the Mavs above being an afterthought? I believe so. Could it ever match the Cowboys brand? Unlikely, but not many brands can. I think the reality is a combination of basketball not being the favored sport in Texas and less than ideal ownership, though I'd skew heavily to the latter rather than the former. And while we might not ever be able to compare to LA, NY or Miami, we certainly shouldn't be bottom dwellers like Utah.